Hiroki Moriya
SENKO CUP USA Tournament Director / Team USA Representative / Team USA Coach

Hiroki Moriya is the Tournament Director of SENKO CUP USA, a Team USA Representative, and a Team USA Coach for the SENKO CUP World Junior Tennis Tour Championships. He serves as the primary liaison with the organizers in Japan, leads the U.S. side of the event, and travels with Team USA to guide and support players throughout the international tour experience.

Hiroki is a PTR- and RSPA-certified tennis professional who has coached continuously since 2006 in both Japan and the United States. He specializes in technical coaching and player development, and has worked with players of all ages and levels, from juniors to competitive athletes. He has also contributed to the development of several players during their junior years who later went on to compete professionally.

Since 2022, Hiroki has served as an officially appointed coach representing the United States at international junior tournaments in Japan. Fluent in Japanese, he is committed to creating meaningful opportunities for young athletes through international competition, cultural exchange, and long-term growth in tennis. He was also featured by the Consulate-General of Japan in Los Angeles for his work as an active tennis coach in Orange County.

 Jennifer Misa Kida
SENKO CUP USA Assistant Director / Tour Coach

Jennifer Misa Kida serves as Assistant Director for SENKO CUP USA and as a Tour Coach for Team USA. She supports tournament operations, communication, and travel coordination, while also providing on-court coaching and player support throughout the international event experience.

Misa played competitive tennis for 15 years across the United States and internationally. Her junior achievements include a Junior National Top 10 ranking in U12, a Top 20 national ranking in U14, and an ITF Juniors Top 300 ranking. She later played No. 1 singles at Eastern Washington University.

Since 2020, Misa has coached players of all ages and levels. Drawing from both her competitive background and coaching experience, she encourages players to embrace growth through challenge, learning, and resilience. Her coaching philosophy is reflected in two messages she often shares with students: “You didn’t lose—you learned,” and “Be uncomfortable to grow.”